Smart segmentation to sell more.
Identify behavior patterns, create dynamic segments, and automate actions with precision. Talk to your customer at the right moment, with the message that drives revenue.
Generic segmentation doesn't convince. Or convert.
Many companies still segment customers by basic data alone, ignoring their real behavior. As a result, they send barely relevant messages, reduce engagement, and miss opportunities to create more effective communication.
Behavioral segmentation: the key to communication that converts
Our behavioral segmentation goes beyond demographic data. It analyzes how your customers actually act, creating dynamic segments that evolve in real time as behavior changes. Whoever understands behavior wins attention and turns clicks into results.
- Dynamic segments that update automatically based on real events and behaviors
- Behavioral context that captures purchase patterns, engagement, and preferences
- Hyper-personalized communication with messages that resonate with each segment
- Measurable results with an immediate lift in engagement and conversion
Powerful features for smart segmentation:
Behavior-based segments
Create segments that reflect how your customers actually act: purchase patterns, engagement frequency, channel preferences, and much more.
Predictive segmentation
Identify customers who are about to take a specific action: buy, cancel, upgrade. Act before they decide.
Real-time dynamic segments
Segments update automatically as behavior changes. An inactive customer can re-engage and move to a new segment instantly.
Behavioral triggers
Trigger automatic actions when customers enter or leave a segment. Maximum relevance, zero latency.
Segment analytics
Understand each segment in depth: size, value, trends. See which segments generate the most revenue and where to invest.
RFV
Understand each segment in depth: size, value, trends. See which segments generate the most revenue and where to invest.
Examples of segments that drive results:
New users (onboarding)
Create a special journey for new customers based on their initial behavior. Increase activation and reduce churn in the first days.
Measurable, high-impact results.
Increase relevance
Speak to specific segments, not the masses. Each message fits the right audience.
Reduce churn
Identify and re-engage at-risk customers before they leave. Save valuable relationships.
Maximize LTV
Segment for upsell and cross-sell at the perfect moment. Increase each customer's value over time.
Maximize LTV
Segment for upsell and cross-sell at the perfect moment. Increase each customer's value over time.
Increase efficiency
Dynamic segments do the heavy lifting. Your team focuses on strategy, not manual tasks.
Our customers and success stories speak for us.
“Graças à equipe da Inngage fizemos uma implementação completa. Hoje segmentamos por perfil e comportamento e oferecemos benefícios exclusivos à base.”
Renata YuiCMO, Key Design
“Unificamos o tagueamento de site e app e escalamos campanhas com taxas de abertura e conversão bem superiores às que tínhamos.”
Alefe dos ReiseFácilFrequently asked questions
No. You build segments visually, combining events and attributes that already flow in through the CDP.
Yes. A behavioral segment is dynamic: profiles enter and leave it automatically as behavior changes.
Yes, you can combine multiple event, recency, and value conditions in the same rule.
Yes. Create a segment once and it can feed journeys on any of the channels the platform supports.
See your base segmented by behavior in a demo.
We show you live how to build a segment of people who clicked, bought, or abandoned — ready to trigger.
- A diagnosis with your own numbers
- A 30-minute demo, no commitment
- Assisted onboarding and Brazilian support
Book a demo
We reply within 1 business day.